Welcome to Ex RawState!

Ex RawState first saw the light of day in ‘07, and like its 21 Extreme sister companies, an addiction to the ultimate thrill also fuelled and stimulated this beast.

Since that day many moons ago, the street fashion label has put clothes on the backs of millions of people around the world and continues to create cutting-edge, funky and fresh threads at affordable prices.

Carrying on the core elements of Extreme, Ex RawState embodies the solid philosophy of vision, passion, irreverence and freedom, and is far more then just a fashion brand!

Ex RawState is part of the Extreme way of life and all about pushing your limits and reaching new levels no matter who you are, where you come from or what you do. Ex RawState is the gear that helps you reach that new level in style.

The label is set to continue to impress with the introduction of a revamped line in early 09. Edgy acid washed pieces will be reborn, but will still ooze the Extreme sporting heritage, and of course include a few extra surprises along the way - watch this space for more.

The team behind the product, live and breathe the Extreme lifestyle, so they know exactly what they are talking about and you know that you can trust them!

The Ex RawState is available at our new Ex Store - Oxford (link) and soon to open Ex Store - Guilford (link) or for those that are just too busy perfecting their 360’s, jump on line and hit up ExStores.com (link).

Take a look around, put your feet up and make yourself at home, and if you think something is missing or lacking, drop us a line and let us know – we love to hear your thoughts. Or if you want to help spread the Extreme love, check out our franchise section (link).

The Extreme Group

The Extreme Group was first conceived in 1995, over a few beers, a sunset and after a hard day selling board shorts out of the back of an old Renault, and of course between sets – so I have been told - from there Extreme has become a massive operation and for many a way of life. The brand is currently in over 40 million homes in 70 countries and 12 languages.

The man behind this is Al Gosling, self confessed serial entrepreneur; Al has been and continues to be the “big daddy” of the Extreme family.

Al devised the Extreme Channel in 1998, and soon with this as his tool his quest for world domination began. Extreme Sports Channel, which in essence is a dedicated action sports channel, launched across Europe in 1999 and today broadcasts into millions of homes around the world - check it out in the UK on Sky 419.

From here Extreme multiplied like rabbits – more beers and sunsets included – and today the Extreme Group consists of the following collection of fast moving, youth driven companies that have clear identities and spirit:

Extreme Stores – Sport and lifestyle fashion stores
Extreme Freshies – restaurants
Extremepie.com – online and mail order retailer
Extreme RawState – apparel, footwear, sunglasses and watches
Extreme Hardware – snowboards, skateboards, long boards, mountain boards
Extreme Time – edgy, en vogue, fashion and tech watch
Extreme Drinks – natural functional healthy drinks Extreme Sports Channel – TV
Extreme Mob – mobile network MVNO and phone protection range
Extreme Element – sports courses and experiences service
Extreme Hotels – cutting edge accommodation precincts
Extreme Parks – sports theme parks
Extreme Cred – pre pay credit cards
Extreme Entertainment – TV production and distribution
Extreme Publishing – trade and consumer magazines and DVD’s
Extreme Medics – paramedics and emergency services rescue
Extreme Events – sports and music events company
Extreme Decko – large format picture and graphic
Extreme Sports Channel – TV

At Extreme we like to think we do things differently. Unconstrained by convention we offer you guys something fresh and innovative and have the self-belief that anything is possible.

Executed by passionate staff who are original, independent and equity-driven, our people are empowered to manage their businesses, listen to feedback and react quickly to ensure continuous improvement.

Extreme is constantly evolving into new areas and carving fresh tracks in mediums where we feel we will make a difference. But if you think you can help, drop us a line and let us know, we’d love to hear your thoughts, whether we are doing things wrong or right.

To contact us email info@extremeinternational.com